Master ASO: ASO is The #1 App Marketing Strategy

What you'll learn

This course on app store optimization is packed with strategies for maximising your app’s visibility, ranking, and overall success.

Let's indulge

ASO course welcome and introduction

ASO course welcome and introduction

02:29

ASO

ASO introduction

05:23
ASO keyword research

09:20
WORKSHEET AND EXAMPLE: Runner game keyword research

06:27
How to rank highly for the keywords you chose

03:36
Keywords field for Apple App Store

04:38
Free keywords that you don’t need to add to Apple App store keyword field

01:46
How to write the title for your Android or iPhone app

11:03
How to write the mobile app description

06:35
How to rank for competitive keywords

03:46
Practice activity: Competitor keyword research and many other keyword topics

11:30

What you'll learn

Let's indulge

ASO course welcome and introduction

ASO course welcome and introduction

ASO

ASO introduction

ASO keyword research

WORKSHEET AND EXAMPLE: Runner game keyword research

How to rank highly for the keywords you chose

Keywords field for Apple App Store

Free keywords that you don’t need to add to Apple App store keyword field

How to write the title for your Android or iPhone app

How to write the mobile app description

How to rank for competitive keywords

Practice activity: Competitor keyword research and many other keyword topics

Student case study of ASO and keyword research in detail

Introducing the LoveUp app full example with keyword research and ASO

Applying app-related keyword research tools and other strategies

Using the keywords to write Android and Apple store listings

My attempt at rewriting their titles for Android and Apple App Store

Additional ASO strategies

App localization: Get hundreds of percent more downloads

Sensor Tower keyword research (optional since it is a paid tool)

SensorTower’s Keyword Spy tool

SensorTower’s Keyword Optimization tool

SensorTower’s Keyword Research tool

App planning: Potential pitfalls and success patterns

App planning: Potential pitfalls and success patterns

Tips on how to increase your ranking factors and rise in ranking

How to keep people from uninstalling the app for more retention and ASO boost

How to increase session lengths to boost your ASO ranking factors

How to get more good reviews and get fewer bad reviews

How to make people use your app regularly to boost ASO ranking signals

Marketing

Marketing section introduction

Four big-potential ways to promote anything

One place to put all your important pages and share

Notifications

Contests

Twitter

App Websites

Press